When I founded Rihlat Alfathe General Trading L.L.C., my vision was to create a company that bridges markets, delivers high-quality solutions, and empowers people through the work we do. From the beginning, I wanted Rihlat Alfathe to combine strategic trade, civil work expertise, and lifestyle innovation to meet the evolving needs of the UAE. At the heart of everything we do is a commitment to connecting producers, businesses, and consumers in ways that are reliable, sustainable, and value-driven. One of the ventures closest to my heart is Shahee, our women’s lifestyle brand. Shahee reflects my belief that elegance, confidence, and purpose can exist in everyday life. Through abayas, jewellery, and essential products, we aim to celebrate tradition while embracing modern style, bringing quality and empowerment to the women who use them.

My journey to this point has been shaped by leading impactful projects and building ventures that make a difference. I have secured and managed major projects in landscaping and civil works, and in 2016 I established Greenify Technical Services L.L.C., providing infrastructure support and facility solutions across the UAE. With Rihlat Alfathe, I bring that same hands-on approach to general trading, sourcing directly from manufacturers and farmers to ensure transparency, quality, and efficiency. Over the years, I’ve seen the company grow into a platform that blends commercial success with social impact, empowering women through Shahee while maintaining excellence in all our civil and trading projects.

Shahee began as a dream to bring elegance, confidence, and purpose into the everyday lives of women. I wanted a brand that honors tradition while embracing modernity — from graceful abayas and shimmering imitation jewellery to essential products that support women’s comfort and well-being. Every piece we create reflects the name Shahee — royal, refined, and timeless. For me, this isn’t just fashion or lifestyle; it’s about empowering women to feel beautiful, valued, and unapologetically themselves, every single day.